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Nutrition insights

How much protein you need and why it matters

Short and without myths: recommendations from EFSA and international sports nutrition and geriatrics experts, not from advertising.

0.83g/kg per day: general adult recommendation (EFSA)
1.4–2.0g/kg: for active people to build or maintain muscle mass (ISSN)
1.0–1.2g/kg: for people over 65 (PROT-AGE)
20–40g of high-quality protein per meal (ISSN)
Compare

Flavors by the numbers

Values per bar, from the nutrition facts tables.

FlavorProteinProtein %SugarEnergyWeight
Coconut Neptune14 g30%1.4 g174 kcal48 g
Caramel Cream15 g33%2.2 g153 kcal48 g
Chocolate Caramel14 g31%2.1 g157 kcal48 g
Chocolate Toffee12 g28%2.1 g156 kcal48 g
RAW Cocoa & Sea Salt12 g24%15 g218 kcal56 g

Prices include VAT. The full nutrition facts and ingredients list is on the product page. Product sheet (for printing).

Protein

Protein products

What a protein product is and which protein Cheatless uses.

Protein product

A protein supplement or snack

A food with more protein than usual: powders (whey, casein or plant protein), bars, drinks. You can see what protein Cheatless uses below.

What protein do we use?
Coconut NeptuneMilk protein 34.8%Caseinate (in coconut cream powder)
Caramel CreamMilk protein 21.1%Collagen peptidesSoy protein
Chocolate CaramelMilk protein 19.6%Collagen peptidesSoy protein
Chocolate ToffeeMilk protein 29.8%
RAW Cocoa & Sea SaltEgg white protein 21%

Percentages are the share of the ingredients per pack. Milk, soy and eggs are allergens, and collagen peptides are of animal origin: the products are not suitable for vegans or for people with these allergies. The ingredients listed on the pack apply.

What does it look like on the pack?
In the name: "Protein bar"In the table: "Protein 14 g"

Calculate your daily amount from the "protein" row in the nutrition facts table. How much protein you need per day →

Comparison

How is it different from an average bar?

We compared Cheatless with 5 protein bars and 2 chocolate bars, using the data from their labels. Full comparison and sources →

CheatlessAverage protein barTypical chocolate bar
Protein per bar
13.8 g
19.9 gmost
3.3 g
Sugar per bar
2 gleast
4.7 g
28.5 g
Energy per bar
160 kcalleast
208 kcal
233 kcal
Calculator

Your approximate need

Enter your weight and choose your situation. The result is a general guideline, not a medical recommendation.

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How protein helps

Protein is a building material for muscles, skin, enzymes and hormones, and 1 g provides 4 kcal of energy. Under the EU-approved claims (Regulation 432/2012), protein helps increase muscle mass and maintain it. However, muscles are built by training, and protein provides the necessary building blocks.

How to spread it over the day

ISSN suggests about 0.25 g/kg per meal (usually 20–40 g), spread roughly every 3–4 hours. The total daily amount matters most: exact meal timing is less important.

Where to find it

Approximately: chicken breast about 23 g/100 g, cottage cheese 11–18 g/100 g, an egg about 6 g, cooked lentils about 9 g/100 g. A bar or a shake is a good addition on days when you eat less protein. Cheatless Coconut Neptune (45 g): 14 g protein, 174 kcal, gluten-free.

Protein and weight control

Weight is determined by the overall calorie balance. However, when cutting calories, a higher protein intake helps preserve muscle mass: ISSN notes that people doing strength training may need 2.3–3.1 g/kg during a calorie deficit. Protein is also often associated with a longer feeling of fullness.

Vegetarians, vegans and older adults

You can reach the target without meat: eggs, dairy, legumes, tofu, nuts. For vegans it is important to combine several plant sources. For people over 65, PROT-AGE recommends at least 1.0–1.2 g/kg per day and physical activity to maintain muscle.

Is a protein bar healthy?

Dietitians usually say: a convenient addition on days when protein is lacking, but not the main source of food. Choose based on the protein, sugar, fiber and polyol content on the label.

Choose a bar

FAQ

Frequently asked questions about protein

Is "protein" the same as "baltymai" on Lithuanian labels?

Yes. "Protein" is the Lithuanian word for protein, and "proteinas" is a loanword from English that is mostly used in sports nutrition and product names (protein powder, protein bar). Nutrition tables always say "baltymai".

How much protein do you need per day?

For adults, EFSA recommends at least 0.83 g of protein per kilogram of body weight per day. That is 62 g for a person weighing 75 kg. In Lithuanian guidelines, protein makes up 10–20% of daily energy (age 65+: 15–20%). This is the general guideline for a healthy, low-activity adult.

How much protein do you need when exercising?

The International Society of Sports Nutrition (ISSN) states that 1.4–2.0 g/kg per day is enough for most active people to build or maintain muscle mass. The lower end of this range suits endurance athletes, and the upper end suits strength and power sports. That is 105–150 g for a person weighing 75 kg.

How much protein do people over 65 need?

The PROT-AGE expert group recommends at least 1.0–1.2 g/kg per day for older adults, closer to the upper end for active people, and up to 1.2–1.5 g/kg for those with acute or chronic illness. With severe kidney disease the situation is different, so a doctor's consultation is essential.

How much protein should I eat per meal?

ISSN suggests about 0.25 g/kg per meal, usually 20–40 g of high-quality protein, spread out roughly every 3–4 hours during the day. The total daily amount matters most, and the exact timing of meals is secondary.

How is protein beneficial for the body?

Protein is a building material for muscles, skin, enzymes and hormones, so it is needed every day. According to EU-approved claims, protein helps increase muscle mass and maintain it. These claims are permitted for foods that are at least a source of protein.

Does protein build muscle without exercise?

No. Protein provides the building materials, while strength training gives muscles the signal to grow. Without exercise, extra protein simply becomes part of your daily energy.

Does protein help you lose weight?

By itself it does not reduce weight. When cutting calories, a higher protein intake helps preserve muscle mass: ISSN notes that people doing strength training may need 2.3–3.1 g/kg during a calorie deficit. It is often noticed that protein keeps you feeling full longer, but this depends on the person and the whole diet.

Is too much protein harmful?

EFSA has not set an upper safe limit for protein because there is not enough data. A review by the Swiss Federal Food Safety Office considers long-term intake of up to 2 g/kg per day safe for a healthy adult. Above this level, long-term studies are lacking. If you have kidney disease or other health issues, consult a doctor.

Does protein harm the kidneys or bones?

In healthy people, research reviews have found no negative effects on the kidneys or bones at up to 2 g/kg per day (ISSN: in a balanced diet, protein does not harm kidney function or bone metabolism in healthy active people). For people with kidney disease, protein intake must be determined by a doctor.

Can you get enough protein from food alone?

Yes, most people reach the recommendation with an ordinary diet. According to EFSA data, average protein intake in Europe meets or exceeds the recommendations. A bar or a shake is a convenient addition on days when you eat less protein.

Animal or plant protein: which is better?

Animal products (meat, fish, eggs, dairy) contain all essential amino acids. The amino acid composition of plant sources (legumes, tofu, grains, nuts) varies, so a varied plant-based diet or combining sources is essential.

When is the best time to eat protein: before or after a workout?

In the opinion of ISSN, exact timing is less important than the total daily amount and an even distribution across the day. Eating protein after a workout is convenient, but you do not have to do it within a few minutes.

Which foods are rich in protein?

Approximately: chicken breast about 23 g/100 g, fish 18–25 g/100 g, cottage cheese 11–18 g/100 g, Greek yogurt about 9–10 g/100 g, one egg about 6 g, cooked lentils about 9 g/100 g, tofu 8–12 g/100 g. Check the exact numbers on the pack.

Do children and teenagers need more protein?

For children and teenagers, EFSA specifies 0.83–1.31 g/kg per day, depending on age. Supplements and "sports" products are usually unnecessary for children and teenagers: a varied diet is enough. For individual needs, ask a doctor or nutritionist.

What should I do during pregnancy or breastfeeding?

EFSA specifies an additional protein need during pregnancy and breastfeeding. Discuss the exact amount and the suitability of any products with a doctor or midwife.

Can a Cheatless bar replace a meal?

No, it is a snack. A Coconut Neptune bar (45 g) has 14 g of protein and 174 kcal, so under EU rules it can be called a high-protein product (protein provides more than 20% of the energy). A meal should be more varied and include fiber, vegetables and fats.

How many bars can I eat per day?

There is no single number: a bar should fit into your overall daily diet and not be your main protein source. The ingredients include polyols (e.g., maltitol, erythritol), larger amounts of which can cause diarrhea, so start with one bar.

Are Cheatless bars suitable for vegetarians or vegans?

The bars contain milk protein (the RAW bar contains egg white protein), so they are not suitable for vegans. You can find the ingredients and allergens on each product page.

What does "high protein" on the pack mean?

Under EU rules, "source of protein" may be stated when protein provides at least 12% of the product's energy, and "high protein" when it provides at least 20%. Also read the nutrition facts table.

Does more protein mean more muscle?

No. ISSN states that 1.4–2.0 g/kg per day is sufficient for most active people to build or maintain muscle mass. There is usually no point in eating more, and muscle growth depends mostly on training, total calories and sleep.

How can I reach my protein target without meat?

Eggs, dairy (cottage cheese, Greek yogurt), legumes (lentils, chickpeas, beans), tofu, nuts and seeds help. Vegans should combine several plant sources during the day and, if reaching the target is difficult, consult a nutritionist.

How can older people keep their muscles?

With age, muscle mass tends to decrease. PROT-AGE experts advise older adults to eat at least 1.0–1.2 g/kg of protein per day, spread across meals, and to stay physically active. In case of illness or significant weight loss, a doctor's consultation is needed.

Is a protein bar a healthy snack?

Dietitians' opinions vary. It is usually said that a bar is a convenient backup option when traveling or on busy days, but whole foods (yogurt, eggs, cottage cheese, legumes) provide a wider range of nutrients. A bar is worth choosing as an addition, not as your everyday main snack.

How do I read a protein bar label?

Look at: the amount of protein per serving (dietitians often suggest at least 10 g, and 15–20 g for active people), sugar, fiber, calories and the amount of polyols (sweeteners). A shorter and clearer ingredient list is usually better.

Can protein help control weight?

By itself, no: weight is determined by the overall calorie balance. When cutting calories, a higher protein intake helps preserve muscle mass, and protein is often associated with a longer feeling of fullness. Remember that bars also contain calories (Cheatless Coconut Neptune: 174 kcal).

The information is general and is not medical advice. If you have medical conditions, are pregnant or breastfeeding, or have questions about children's nutrition, consult a doctor or nutritionist.

Sources